Book cover shoot: Write Like a Pro

Write ("skriv") and sell ("sälj") is what Lennart's new book is about: The entire process, from idea to publication.

My friend, author Lennart Guldbrandsson has just published his tenth book, Skriv som ett Proffs (Write like a Pro). It's a book about how to write and sell books, something Lennart knows how to do.

Lennart asked me to shoot the cover photo. The first thing I did was to ask for a draft copy to read, which I did.

There is a lot of useful advice in those pages. I do write a little bit too, so I recognize sound advice when I see it. If I started actually following it, I might be a lot more successful.

Lennart and I met a couple of times to talk about the cover. We even did a somewhat improvised portrait shoot before we got started on the big one.

The idea that turned into the final shot was Lennart's. We wanted something that would make his book stand out, make it visible when it is on a bookshelf, competing with a lot of other books on writing and publishing.

I think we succeeded!

Lennart wrote a blog post about his book. It's over here (in Swedish).